AppsClicks for Retargeting
Engage with your user base and activate it with a strong retargeting plan.
94% of Acquired Users Uninstall Your App After 30 Days, Learn How to Fight It!
Can Any User Be Retargeted?
Almost. Users who have cookies disabled cannot be retargeted (as they cannot be tracked). Also, users who were being tracked, but erased their cookies, will no longer be tracked, unless they revisit the app / website again.
Retargeting and Remarketing - The Same?
While they are being used interchangeably, they aren't exactly the same. Their main difference stems from the strategy. Retargeting is about showing ads based on users' cookies, while Remarketing is usually based on emails.
What's So Great About Retargeting?
We believe that the best feature of it is the ability to personalize the ad you're showing to your users. People love feeling special, and a correct retargeting strategy gives them that.